Thorsten Teichert - Preference modelling with conjoint analysis - Trends in marketing applications

Teichert, Thorsten GND

Content: Choice modelling with conjoint analysis - Trends in marketing applications; Historical Development; Conjoint Analysis as Successor of Conjoint Measurement; Some Commercial Applications of Conjoint Analysis; Why conjoint work

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Teichert, T., 2004. Thorsten Teichert - Preference modelling with conjoint analysis - Trends in marketing applications. Jena.
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