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Thorsten Teichert - Preference modelling with conjoint analysis - Trends in marketing applications

Content: Choice modelling with conjoint analysis - Trends in marketing applications; Historical Development; Conjoint Analysis as Successor of Conjoint Measurement; Some Commercial Applications of Conjoint Analysis; Why conjoint work

Category

Issuing body:
Multimediazentrum
In Series:
SMABS 2004 (19.07.2004)
(19.07.2004)
Date Issued:
19.07.2004
Language:
English
Type of Resource:
moving image
Extent:
1 MP4-Video-Datei
Place Term:
Jena
Keywords:
Multivariate AnalyseGND
DDC subject of DNB:
150 Psychology
Hosting institution:
Friedrich-Schiller-Universität Jena, Fakultät für Sozial- und Verhaltenswissenschaften

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