2 documents found

Book
All rights reserved
2019-10-10

Conquering the box office: factors influencing success of international...

This paper empirically examines factors influencing box office success of international movies in Russia between 2012 and 2016. It adds to existing research on national movie markets, by highlighting the relevance of differences in culture, institutions, language, and consumption habits for movie success....
Ilmenau: Technische Universität, Institut für Volkswirtschaftslehre, 2019-10-10
Book
All rights reserved
2018-05-31

Conquering the box office: factors influencing success of international...

This paper empirically examines various factors influencing box office success of international movies in Russia between 2012 and 2016. Three groups of success factors are distinguished: distribution related (e.g. budget, franchise), brand and star effects (e.g. top actors or directors), and information...
Ilmenau: Technische Universität, Institut für Volkswirtschaftslehre, 2018-05-31