PT Book
AU Gänßle, S
   Budzinski, O
TI The economics of influencers and social media stardom
SE Diskussionspapier
PD June
PY 2023
VL 178
WP https://www.db-thueringen.de/receive/dbt_mods_00057592
LA en
DE social media; superstars; influencer; platforms; stardom; content producers; YouTube; Instagram; TikTok; gatekeepers
SN 0949-3859
AB This chapter provides an overview of the economics of influencers and social media stardom. It provides the state-of-research regarding success factors, revenue and payment models, social media platforms and ecosystems, and welfare effects. It describes the role of social media content providers within the media industries and explores the differences and similarities of this new innovative element in media markets compared to its more traditional counterparts (traditional stars and traditional media industries).
PI Ilmenau
ER