000K utf8 1100 2021$c2021-02 1500 eng 2050 urn:nbn:de:gbv:27-dbt-20230325-230042-006 2051 10.1007/s11846-021-00451-2 3000 Bouncken, Ricarda B. 3010 Kürsten, Wolfgang 3010 Qiu, Yixin 3010 Sinkovics, Noemi 4000 Qualitative research: extending the range with flexible pattern matching [Bouncken, Ricarda B.] 4060 23 Seiten 4209 The flexible pattern matching approach has witnessed increasing popularity. By combining deduction with induction in logic, flexible pattern matching is well suited for exploration and theory development. The paper discusses its logic, advantages and process of this approach while offering a review of research adopting this approach. We also compare and contrast it with another popular qualitative data analysis technique, the grounded theory approach, to further ground the method on the established knowledge and elaborate its strength and fitting context. This paper advances the flexible pattern matching approach by suggesting a five-step roadmap to conduct qualitative research with the approach. 4950 https://doi.org/10.1007/s11846-021-00451-2$xR$3Volltext$534 4950 https://nbn-resolving.org/urn:nbn:de:gbv:27-dbt-20230325-230042-006$xR$3Volltext$534 4961 https://www.db-thueringen.de/receive/dbt_mods_00056460 5051 330 5550 B40 5550 C53 5550 Connecting theories and data 5550 Flexible pattern matching 5550 Grounded theory 5550 Qualitative methods 5550 Qualitative rigor