Major problems of applying selective sensitivity to system identification are requirement of precise knowledge about the system parameters and realization of the required system of forces. This work presents a procedure which is able to deriving selectively sensitive excitation by iterative experiments. The first step is to determine the selectively sensitive displacement and selectively sensitive force patterns. These values are obtained by introducing the prior information of system parameters into an optimization which minimizes the sensitivities of the structure response with respect to the unselected parameters while keeping the sensitivities with respect to the selected parameters as a constant. In a second step the force pattern is used to derive dynamic loads on the tested structure and measurements are carried out. An automatic control ensures the required excitation forces. In a third step, measured outputs are employed to update the prior information. The strategy is to minimize the difference between a predicted displacement response, formulated as function of the unknown parameters and the measured displacements, and the selectively sensitive displacement calculated in the first step. With the updated values of the parameters a re-analysis of selective sensitivity is performed and the experiment is repeated until the displacement response of the model and the actual structure are conformed. As an illustration a simply supported beam made of steel, vibrated by harmonic excitation is investigated, thereby demonstrating that the adaptive excitation can be obtained efficiently.