New foundations for geometric algebra are proposed based upon the existing isomorphisms between geometric and matrix algebras. Each geometric algebra always has a faithful real matrix representation with a periodicity of 8. On the other hand, each matrix algebra is always embedded in a geometric algebra of a convenient dimension. The geometric product is also isomorphic to the matrix product, and many vector transformations such as rotations, axial symmetries and Lorentz transformations can be written in a form isomorphic to a similarity transformation of matrices. We collect the idea that Dirac applied to develop the relativistic electron equation when he took a basis of matrices for the geometric algebra instead of a basis of geometric vectors. Of course, this way of understanding the geometric algebra requires new definitions: the geometric vector space is defined as the algebraic subspace that generates the rest of the matrix algebra by addition and multiplication; isometries are simply defined as the similarity transformations of matrices as shown above, and finally the norm of any element of the geometric algebra is defined as the nth root of the determinant of its representative matrix of order n×n. The main idea of this proposal is an arithmetic point of view consisting of reversing the roles of matrix and geometric algebras in the sense that geometric algebra is a way of accessing, working and understanding the most fundamental conception of matrix algebra as the algebra of transformations of multilinear quantities.