In this paper we present a novel adaptive imperceptible pattern projection technique that considers parameters of human visual perception. A coded image that is invisible for human observers is temporally integrated into the projected image, but can be reconstructed by a synchronized camera. The embedded code is dynamically adjusted on the fly to guarantee its non-perceivability and to adapt it to the current camera pose. Linked with real-time flash keying, for instance, this enables in-shot optical tracking using a dynamic multi-resolution marker technique. A sample prototype is realized that demonstrates the application of our method in the context of augmentations in television studios.