Modern industrial organization theory of media markets and competition policy implications

Budzinski, Oliver GND; Kuchinke, Björn A. GND

This paper outlines the modern industrial organization theory of media markets including competition policy implications. After recapturing fundamentals of industrial organization theory in a non-technical way, the state of the art of (i) modern platform economics, (ii) the economics of the so-called sharing economy, and (iii) the economics of data-based business models and data-driven markets is summarized in a detailed way and illustrated by modern media examples.

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Budzinski, Oliver / Kuchinke, Björn: Modern industrial organization theory of media markets and competition policy implications. Ilmenau 2018. Technische Universität, Institut für Volkswirtschaftslehre. ISSN: 0949-3859.

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