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Leo J. Paas - Extending Dynamic Segmentation with Lead Generation: A Latent Class Markov Analysis of Financial Product Portfolios

Content: Dynamic segmentation results in apartitioning of consumers for multiple occasions; Dynamic segmentation also models switching between segments

Category

Issuing body:
Multimediazentrum
In Series:
SMABS 2004 (20.07.2004)
(20.07.2004)
Date Issued:
20.07.2004
Language:
English
Type of Resource:
moving image
Extent:
1 MP4-Video-Datei
Place Term:
Jena
Keywords:
Multivariate AnalyseGND
DDC subject of DNB:
150 Psychology
Hosting institution:
Friedrich-Schiller-Universität Jena, Fakultät für Sozial- und Verhaltenswissenschaften

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