@Book{dbt_mods_00034106, author = {Kraus, David}, title = {Verpackung als Marketinginstrument}, series = {Erfurter Hefte zum angewandten Marketing}, year = {2017}, month = {Feb}, day = {10}, publisher = {Fachhochschule Erfurt, University of Applied Sciences, Fakult{\"a}t Wirtschaft-Logistik-Verkehr}, address = {Erfurt}, volume = {2017}, number = {51}, url = {https://www.db-thueringen.de/receive/dbt_mods_00034106}, url = {http://uri.gbv.de/document/gvk:ppn:817805745}, url = {http://uri.gbv.de/document/gvk:ppn:1012335607}, file = {:https://www.db-thueringen.de/servlets/MCRFileNodeServlet/dbt_derivate_00040293/Heft51Verpackungkomplett%20A.pdf:PDF}, language = {de} }