The development of products for today’s competitive and rapidly changing market demands the incorporation of digital methods and new technologies. An early evaluation of a product can help the product designer to gain better understanding of the product behaviour in its later life phases. In this paper, we will focus on building the product’s life phase specific models in Virtual Reality (VR) for product evaluation. These will also include the life phase specific actor(s) and environment for the product. A new method based on an MBSE approach will be presented for the description of VR models that can help to reduce the effort needed to create them. The behaviour modelling process based on SysML will be explained using an example model. Moreover, a complete overview of the VR model configuration, its execution and interaction possibilities will be brought to light.