Bring back the Audience : a discussion of the lack of audience research in the field of media development

Scott, Martin GND; Dietz, Christoph GND

This paper strives to highlight the significant lack of audience research in the field of media development and the consequences of this gap – both for project design and policy making – but also for broader efforts to integrate media into governance debates. Whilst this lack of evidence has been noted before, a number of recently published scoping reviews of the relevant literature now enable us to discuss, in detail, the extent and nature of this gap in our knowledge

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Scott, Martin / Dietz, Christoph: Bring back the Audience. a discussion of the lack of audience research in the field of media development.

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