Crisis communication in the context of the Pakistan floods 2010
The report focuses on Crisis Communication during the most evastating floods of 2010 ever witnessed in the history of Pakistan in which the death toll of human beings exceeded 2,000. Millions of houses and other immovable properties were submerged, collapsed or totally destroyed. As per the estimates, about 21 million people have been rendered homeless and are constrained to take shelter in open areas under the scorching sun and bad weather. An estimate total number of people affected by the floods is around 21 million which has exceeded the combined total of the 2004 Indian Ocean tsunami, the 2005 Kashmir and the 2010 Haiti earthquakes. According to the views of various media reporters and natural calamity analysts, unfortunately crisis communication could not play any effective role in this most crucial time of Pakistan. Interviews carried out with the victims, studies, facts and figures indicate that international response to this natural calamity has been slow and inadequate. Pakistan government’s inability to sustain its grip in tackling this natural calamity is also responsible for the insufficient international reaction. The need of the time is to chalk out immediate rehabilitation programs and long-term planning in order to confront this crisis in the shortest possible time and to counter any similar calamity in future and to prevent it from turning into a long term mishap.
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