And Yet They Move : The Impact of Direction of Deviance on Stereotype Change

Dolderer, Mirjam

The present dissertation investigated whether information that deviates in one or the other direction from the stereotype is processed in the same way. Research on stereotype change so far has demonstrated that stereotype-incongruent exemplars of a category typically do not change a stereotype (“subtyping”). Yet, we do not know whether this is also the case with exemplars which are more extreme than the stereotypical expectation, named supercongruent. Several studies within the present dissertation demonstrated that supercongruent exemplars are perceived as more typical than incongruent exemplars with the same amount of objective deviance from the prototype. Furthermore, supercongruent exemplars led to an assimilation of the stereotype, while incongruent exemplars by and large did not affect the stereotype.

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Dolderer, Mirjam: And Yet They Move. The Impact of Direction of Deviance on Stereotype Change. 2008.

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