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Title:The (monetary) value of competitive balance for sport consumers
Authors:Prof. Pawlowski, Tim [Autor]
Prof. Dr. rer. pol. habil. Budzinski, Oliver [Autor]
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Dateien vom 18.10.2012 / geändert 22.10.2012
URL for bookmark:http://www.db-thueringen.de/servlets/DocumentServlet?id=21181
Collection:Publikationen
Status:Document published
Language:Englisch
Dokumententyp:Fachpublikation » Monographie
Medientyp:Text
Keywords:Willingness-to-pay; Competitive balance; Uncertainty of outcome hypothesis; European Football
Evaluationstyp:Für die Langzeitarchivierung vorgesehen
Dewey Decimal Classification:300 Sozialwissenschaften » 330 Wirtschaft » 338 Produktion
Andere Dokumente dieser Kategorie
700 Künste und Unterhaltung » 790 Sport, Spiele, Unterhaltung » 796 Athletische Sportarten u. Spiele, Freiluftsportarten u. -spiele
Andere Dokumente dieser Kategorie
Descriptions:Ever since the pioneering work of Rottenberg (1956) and Neale (1964),
the uncertainty of outcome hypothesis (UOH) has played a major role in the economic analysis of professional sport leagues. However, decades of empirical research have not been successful in establishing clear evidence for the importance of competitive balance (CB) for attendance or TV viewers in European professional
football. In order to find possible reasons for the gap between the UOH and (the lack of) its empirical validation, our paper adopts a stated preference approach focused on the fans’ perception of CB and its relevance in three European professional football leagues. The results indicate that a tipping point/threshold value of CB exists and that crossing this threshold can lead to massive demand eactions. However, since the threshold has not been reached in the leagues included in the sample, the paper provides a possible explanation for the above mentioned gap.

Diskussionspapiere / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre ; 77
ISSN 0949-3859

Übersicht:
Diskussionspapiere / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
Hochschule/Fachbereich:Technische Universität Ilmenau » Fakultät für Wirtschaftswissenschaften (bis 2013)
Document created on: 18.10.2012
Files changed on: 22.10.2012