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Titel:Has the Glass Ceiling Really been Broken? - The Impacts of the Feminization of the Public Relations Industry in Indonesia
Autor:Dr. Phil. Simorangkir, Deborah [Autor]
Dateien:
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Dateien vom 15.10.2009 / geändert 15.10.2009
URL für Lesezeichen:http://www.db-thueringen.de/servlets/DocumentServlet?id=14177
URN (NBN):urn:nbn:de:gbv:ilm1-2009000285
Kollektion:Dissertationen/Habilitationen
Status:Dokument veröffentlicht
Sprache:Englisch
Dokumententyp:Dissertation
Medientyp:Text
Beitragende:Prof. Dr. phil. Löffelholz, Martin [Betreuer/Doktorvater]
Dr. phil. Altmeppen, Klaus-Dieter [Gutachter]
Univ.-Prof.Dr. Lauffer, Kimberly [Gutachter]
Stichwörter:Dominant coalition,feminization, gender, glas ceiling,liberal feminism, public relations,radical feminism, role congruity.
Dewey Decimal Classification:100 Philosophie und Psychologie » 100 Philosophie
Andere Dokumente dieser Kategorie
Evaluationstyp:Für die Langzeitarchivierung vorgesehen
Beschreibungen:Public relations is often regarded as a female field. In Indonesia, over
the past decade, women have entered public relations in the conventionally
male dominated fields of finance, politics, and government, and even heavy
industry. Women predominate in its teaching and many women are setting up
their own agencies. In Indonesia, public relations is a developing field
where it seems that gender equity has become a reality. But has it
really?This research aims to analyze the impacts of the feminization of
public relations, and whether this is benefiting women practitioners and
the overall industry in Indonesia. The following are the research
questions:1. Is there a correlation between the Indonesian public relations
practitioners’ gender and public relations’ dominant role?2. What are
the impacts of the feminization of public relations in Indonesia?In
answering these research questions, the researcher conducted in-depth
interviews with 53 public relations practitioners and educators in Jakarta,
and observed a mailing list discussion.In summary the following are the
answers to the two research questions:RQ1: there is indeed a correlation
between the Indonesian public relations’ practitioners’ gender and
their PR dominant role. Women are more likely to tackle technical functions
whereas men are more likely to tackle functions that involve strategic and
analytical thinking. However, both the female and male respondents revealed
that PR is not always part of the dominant coalition.RQ2: The most common
themes found in the interviews, regarded as the impacts of the feminization
of the public relations industry in Indonesia are: 1. Degradation of the
public relations profession; 2. Appearance as a job prerequisite; 3. Male
practitioners regarded as gay; 4. Encroachment; 5. Low budget allocation;
6. Low remuneration; and 7. Sexual harassment in the workplace.This study
is framed by the glass ceiling theory and role congruity theory. Findings
are examined from a radical feminist perspective and a liberal feminist
perspective.

Zusammenfassung (dt.)

Hochschule/Fachbereich:Technische Universität Ilmenau » Fakultät für Mathematik und Naturwissenschaften
Dokument erstellt am: 15.10.2009
Dateien geändert am: 15.10.2009
Datum der Promotion: 14.09.2009